01609nam a22001577a 4500008004100000020001800041020001800059040004200077100002700119245008300146260006800229520100000297650002801297700003401325856009201359250102t2020    cau||||go|||| 00| 0 eng d  a9780520298521  a9780520970601  aUniversiti Teknologi BruneibengcUTB1 aLaBelle, Saraeauthor.10aStrategic Communication for Organizations /cSara LaBelle, Jennifer H. Waldeck  aOakland, California :bUniversity of California Press,c©2020.  aStrategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences. 4a Business communication1 aH. Waldeck, Jennifereauthor.  uhttps://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live