LaBelle, Sara creator author. H. Waldeck, Jennifer author. text cau Oakland, California University of California Press ©2020 2020 monographic eng Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences. general Sara LaBelle, Jennifer H. Waldeck Business communication 9780520298521 9780520970601 https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live Universiti Teknologi Brunei 250102 eng