Kim, W. Chan, <br/><br/>
Blue Ocean Strategy :  How to Create Uncontested Market Space and Make the Competition Irrelevant / 
 How to create uncontested market space and make the competition irrelevant 
W. Chan Kim, Renée Mauborgne. 
 - Expanded edition. 
 - Massachusetts :  Harvard Busibess School Publishing Corporation,  2015. 
 - xxviii, 287 pages :  illustrations (black & white) ;  25 cm. 
<br/><br/> "With a new preface, fresh chapters, and updated case studies"--Back of jacket. 
<br/><br/>Includes bibliographical references (pages 263-270) and index. 
<br/><br/>Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. 
<br/><br/> "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket. 
<br/><br/><label>ISBN: </label>9781625274496 (hbk. ; alk. paper) 1625274491 (hbk. ;alk. paper) 9781633692879 (hardcover) 1633692876 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.