TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 
SN  - 9781625274496 (hbk. ; alk. paper)
PY  - 2015///
CY  - Massachusetts
PB  - Harvard Busibess School Publishing Corporation
KW  - New products
KW  - Market segmentation
N1  - "With a new preface, fresh chapters, and updated case studies"--Back of jacket; Includes bibliographical references (pages 263-270) and index; Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
N2  - "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
ER  -