01658nam a22001697a 4500008004100000020001800041020001800059040004200077100002700119245009200146260003800238520100200276650004401278650004501322700002601367856009501393250306t2022    sz ||||go|||| 00| 0 eng d  a9783035623857  a9783035623864  aUniversiti Teknologi BruneibengcUTB1 aRoth, Mareike eauthor10aDesigning Emotion :bMethods and Strategies for Designers /cMareike Roth, Oliver Saiz.  aBasel  :bBirkhäuser,c©2022 .  aStrategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840)
 4aCommercial artxHandbooks, manuals, etc 4aEmotions in artxHandbooks, manuals, etc1 aSaiz, Oliver eauthor  uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3360192