01899nam a22002297a 4500 250306t2022 sz ||||go|||| 00| 0 eng d 9783035623857 9783035623864 Universiti Teknologi Brunei eng UTB Roth, Mareike author Designing Emotion : Methods and Strategies for Designers / Mareike Roth, Oliver Saiz. Basel : Birkhäuser, ©2022 . Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840) Commercial art Handbooks, manuals, etc Emotions in art Handbooks, manuals, etc Saiz, Oliver author http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3360192 lc EBB 0 Reference No: QTN.REF.: 5913721/28.10.2024/ns277138 UTB/QTN/2024-2025/SB/01 22072 22072 0 0 lc 0 0 UTB UTB 2024-10-28 0 2025-03-06 https://research.ebsco.com/c/rs63nj/search/details/c4tcqadh2v?db=nlebk&db=nlabk 2024-10-28 EBB This book is automatically accessible within the University internet network. To learn how to access it outside the campus, visit: https://www.utb.edu.bn/media/cv5fcgwb/remote-access-for-ebscohost.pdf