Methods and Strategies for Designers Roth, Mareike creator author Saiz, Oliver author text sz Basel Birkhäuser ©2022 2022 monographic eng Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840) general Mareike Roth, Oliver Saiz. Commercial art Handbooks, manuals, etc Emotions in art Handbooks, manuals, etc 9783035623857 9783035623864 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3360192 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3360192 Universiti Teknologi Brunei 250306 eng