Macmillan Dictionary of Marketing and Advertising /  
edited by Michael J. Baker 
 - London :  Macmillan Press Ltd. ,  ©1984 . 
 - 217 pages :  illustrations ;   24 cm  
<br/><br/><label>ISBN: </label>9780333393321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Dictionaries.