Koschnick, Wolfgang J.  <br/><br/>
Standard Dictionary of Advertising Mass Media and Marketing : English-German /  
Wolfgang J. Koschnick 
 - Berlin, New York  :  Walter de Gruyter ,  ©1983 . 
 - 466 pages :   22 cm 
<br/><br/><label>ISBN: </label>3110087820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Dictionaries <br/>Mass Media --Dictionaries <br/>Marketing--Dictionaries <br/>English Language--Dictionaries --German