TY  - BOOK
AU  - Koschnick,Wolfgang J.
TI  - Standard Dictionary of Advertising Mass Media and Marketing : English-German / 
SN  - 3110087820
PY  - 1983///
CY  - Berlin, New York
PB  - Walter de Gruyter
KW  - Advertising
KW  - Dictionaries
KW  - Mass Media
KW  - Marketing
KW  - English Language
KW  - German
ER  -