Baker, Michael J.  <br/><br/>
Dictionary of Marketing & Adversiting /  
Michael J. Baker 
 - 2nd ed. 
 - London :  The Macmillan Press ,  ©1985. 
 - 271 pages :   24 cm  
<br/><br/><label>ISBN: </label>0333516044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing