Dalrymple, Douglas J., <br/><br/>
Marketing Management /  
Douglas J. Dalrymple, Leonard J. Parsons 
 - 6th edition 
 - New York :  John Willey & Sons Inc.,  1995. 
 - x, various paging :   illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471552550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies