Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 5th ed. 
 - 1991.  Englewood Cliffs, N.J. :  Prentice Hall Inc, 
 - xxiii, 711 pages :   illustrations (some colour) ;   28 cm  
 - The Prentice Hall Series in Marketing  .
<br/><br/>Includes bibliographical references (pages 666) and index.  
<br/><br/><label>ISBN: </label>0137216890  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing--Management <br/>Marketing --case studies