TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
T2  - The Prentice Hall Series in Marketing 
SN  - 0137216890 
PY  - 0000///Prentice Hall Inc,
CY  - 1991.
PB  - Englewood Cliffs, N.J.
KW  - Marketing
KW  - Management
KW  - case studies
N1  - Includes bibliographical references (pages 666) and index.
ER  -