TY  - BOOK
AU  - Ahmad Fa'ezul Imtiaz bin Awg Adam
ED  - Universiti Teknologi Brunei
TI  - Brand Influence in Consumer Behavior - Analysis of Food Industry in Brunei
PY  - 2019///
CY  - Brunei Darussalam
PB  - Universiti Teknologi Brunei
KW  - Final year Project
KW  - Universiti Teknologi Brunei
KW  - Branding (Marketing)
KW  - Brunei Darussalam
KW  - Consumer behavior
KW  -  Brunei Darussalam
N1  - Submitted in partial fulfilment of the requirements for the degree of Bachelor of Business in Marketing & Information Systems; ABSTRACT
This research paper investigates how brand influence can affect consumer behavior concerning food. The study highlights the importance of purchasing and consuming local food brands, focusing on the local market. The topic's relevance lies in supporting local products and boosting the food industry's economy. The use of questionnaire surveys and observation has identified factors influencing preferences for local food brands, consumer opinions, and comparisons between local and foreign brands. Results from interviews with local producers suggest the need for improvements and developments in the internal aspects and distribution of local food products, emphasizing the government's role in providing incentives to influence and support local brand products; Includes bibliography references
ER  -