TY  - BOOK
AU  - Norzahidah Buhasri
AU  - Professor DrKamariah binti Ismail
AU  - DrShaista Wasiuzzaman
ED  - Universiti Teknologi Brunei
TI  - Startup Intention among Universiti Teknologi Students of Indonesia, Malaysia and Brunei Darussalam / 
PY  - 2019///
CY  - Bandar Seri Begawan
PB  - Universiti Teknologi Brunei , 
KW  - Master Research Dissertations
KW  - Universiti Teknologi Brunei
KW  - Master research dissertations
KW  - academics
KW  - Entrepreneurship
KW  - Indonesia
KW  - Malaysia
KW  - Brunei
KW  - New business enterprises
KW  - Psychological aspects
N1  - Dissertation submitted in fulfilment for the degree of Master by Research in Management; ABSTRACT

Startups play a crucial role in creating employment and stimulate economic growth in Asian countries namely; Malaysia, Indonesia and Brunei Darussalam. As graduate unemployment is alarming in Asian countries, startup can be one of the career options after they complete their study. Thus, the objective of the study is to make comparative studies of the moderating role of intrinsic motivation on the determinants of startup intention affecting students in Asian countries. A sample of 1,017 students of various higher education institutions (public and private) from three Asian countries (Malaysia, Indonesia and Brunei Darussalam) through online questionnaire-based survey and to investigate the moderating effect of intrinsic motivation in influencing startup intention of students. The data from respondents was analysed using IBM SPSS version 22 and AMOS version 20. The main findings found the construct of attitude positively influence university students in the three Asian countries, on the other hand for the construct of social norm was only significant for Malaysian university students, the construct of entrepreneurial self-efficacy play an important role to influence startup intention of Malaysian and Bruneian university students, the construct of perceived desirability of self-employment had significant influence on Indonesian, Malaysian and Bruneian university students. However, the construct of innovativeness personality characteristic was rejected and found insignificant results to influence startup intention of the university students for the three Asian countries; whereas for risk-taking personality characteristic had a positive significant influence on startup intention of Indonesian students only. Lastly, only Malaysian and Bruneian university students support the moderating role of intrinsic motivation had a significant influence on the relationship between attitude and startup intention.

Hence, with the interesting findings of the study, this research proposes several recommendations for policy-makers, educators and academics to promote the business startups among Indonesian, Malaysian and Bruneian students. The result is expected to develop appropriate actions which can be recommended and explored to support and encourage their intentions for startup through formulation of relevant policies. The policies that are formulated and implemented effectively can encourage launch and growth of startups in the country.

Keywords: Asian countries, Intrinsic motivation, Startup intention, University
students
ER  -