Keller, Kevin Lane., <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 3rd edition 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall ,  2008 . 
 - xxi, 692 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131888593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-- Management.<br/>Marketing.<br/>Branding (Marketing)<br/>Product management.<br/>Customer relations.<br/>Consumer behavior.