TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780131888593
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Brand name products
KW  -  Management
KW  - Marketing
KW  - Branding (Marketing)
KW  - Product management
KW  - Customer relations
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -