Keller, Kevin Lane., <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 3rd edition 
 - Upper Saddle River, N.J. :  Prentice Hall,  2008. 
 - xxi, 692 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780132336222  0132336227  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.