TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780132336222 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -