Cannon, Tom <br/><br/>
Basic marketing :  principles and practice / 
Tom Cannon. 
 - New York, USA :  Cassell Publishers Limited,  1992. 
 - xiv, 463 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780304325580 0304325589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Study and teaching.<br/>Consumer behavior.