TY  - BOOK
AU  - Cannon,Tom
TI  - Basic marketing: principles and practice 
SN  - 9780304325580
PY  - 1992///
CY  - New York, USA
PB  - Cassell Publishers Limited
KW  - Marketing
KW  - Study and teaching
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -