Rethinking marketing :  sustainable market-ing enterprise in Asia / 
Philip Kotler [et al.] 
 - Singapore :  Prentice Hall,  2003. 
 - x, 206 pages :  illustrations, ports. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130465445 9780130465443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia<br/>Marketing--Asia--Case studies<br/>Marketing--Management--Asia--Case studies