Shimp, Terence A. <br/><br/>
Promotion management and marketing communications / 
Terence A. Shimp, M. Wayne DeLozier. 
 - Chicago :  Dryden Press,  c1986. 
 - xix, 652 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030694140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.