TY  - BOOK
AU  - Shimp,Terence A.
AU  - DeLozier,M.Wayne
TI  - Promotion management and marketing communications
SN  - 0030694140
PY  - 1986///
CY  - Chicago
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -