Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 3rd edition. 
 - Englewood Cliffs, NJ :  Prentice-Hall ;  1986.  
 - xxiv, 774 pages :  illustrations, charts, photographs ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A foundational marketing textbook exploring marketing environment, consumer behavior, segmentation, targeting, positioning, branding, distribution channels, and promotion strategies: content Reference[oaicite:1] 
<br/><br/><label>ISBN: </label>0137017316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising--Study and teaching.<br/>Sales promotion--Study and teaching.