TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 0137017316
PY  - 1986///.
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Advertising
KW  - Study and teaching
KW  - Sales promotion
N1  - Includes bibliographical references and index
N2  - A foundational marketing textbook exploring marketing environment, consumer behavior, segmentation, targeting, positioning, branding, distribution channels, and promotion strategies: content Reference[oaicite:1]{index=1}
ER  -