Kleindl, Brad A. <br/><br/>
Strategic electronic marketing :  managing e-business / 
by Brad A. Kleindl 
 - Cincinnati, Ohio :  South-Western College Publishing,  2000. 
 - xxi, 342 pages :  illustrations ;  24 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324013191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing--database marketing