TY  - BOOK
AU  - Kleindl,Brad A.
TI  - Strategic electronic marketing: managing e-business 
SN  - 0324013191
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - Telemarketing
KW  - database marketing
N1  - includes bibliographical references and index
ER  -