TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Hooi Den Huan
TI  - Think ASEAN!: rethinking marketing toward ASEAN Community 2015/ 
SN  - 9780071254052
PY  - 2007///
CY  - Singapore
PB  - McGraw-Hill Education (Asia)
KW  - Marketing
KW  - Southeast Asia
KW  - International marketing
KW  - Brand name products
KW  - Business enterprises
N1  - Includes bibliographical references and index
N2  - Explores marketing strategies across ASEAN as a borderless regional market. Contains three parts: landscape overview, short company cases, and in-depth case studies of regional brands, illustrating the dynamics of ASEAN-wide marketing practice.:content Reference[oaicite:1]{index=1}
ER  -