Maiocchi, Marco, <br/><br/>
The neuroscientific basis of successful design :  how emotions and perceptions matter /  
Marco Maiocchi. 
 - Cham :  Springer International Publishing,  2014. 
 - xiv, 108 pages :  illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Explores how neuroscience informs design processes by linking emotional responses and perceptual mechanisms to design features and metaphorical communication; includes case studies and design proposals.   
<br/><br/><label>ISBN: </label>9783319028002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuroaesthetics.<br/>Emotion in design.<br/>Perception and design.<br/>Industrial design.<br/>User experience (Computer science).<br/>Neurosciences in design.<br/>Scientific books.