TY  - BOOK
AU  - Maiocchi,Marco
TI  - The neuroscientific basis of successful design: how emotions and perceptions matter / 
SN  - 9783319028002
PY  - 2014///
CY  - Cham
PB  - Springer International Publishing
KW  - Neuroaesthetics
KW  - Emotion in design
KW  - Perception and design
KW  - Industrial design
KW  - User experience (Computer science)
KW  - Neurosciences in design
KW  - Scientific books
N1  - Includes bibliographical references
N2  - Explores how neuroscience informs design processes by linking emotional responses and perceptual mechanisms to design features and metaphorical communication; includes case studies and design proposals.
ER  -