Kotler, Philip 1931-

Marketing / Philip Kotler, Linden Brown, Stewart Adam and Gary Armstrong. - 6th edition. - French's Forest : Pearson Prentice Hall, [2004]. - xxxi, 944 pages : some color illustrations, maps, portraits ; 26 cm.

Includes bibliographical references and index.

9781741031591 1741031591


Marketing --Management--New Zealand--Textbooks.