Czinkota, Michael R., <br/><br/>
Marketing management /  
Michael R. Czinkota, Masaaki Kotabe. 
 - 2nd edition. 
 - Mason, OH :  Thomson Learning,  [2001]. 
 - xxv, 624 pages :    illustrations, photographs ;   26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780324072655 0324022034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Textbooks.