TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management / 
SN  - 9780324072655
PY  - 2001///]
CY  - Mason, OH
PB  - Thomson Learning
KW  - Marketing
KW  - Management
KW  - Textbooks
N1  - Includes bibliographical references
ER  -