Dibb, Silly <br/><br/>
Marketing :    concepts and strategies /  
Silly Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. 
 - European edition. 
 - Boston :  Houghton Mifflin Company,  1991. 
 - xxxvii, 739 pages :  illustrations, charts, photographs ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780395543528 039554525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Textbooks.