TY  - BOOK
AU  - Dibb,Silly
AU  - 
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing :  : concepts and strategies / 
SN  - 9780395543528
PY  - 1991///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
KW  - Textbooks
N1  - Includes bibliographical references and index
ER  -