Lamb, Charles W. <br/><br/>
Essentials of marketing/ 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 6th edition. 
 - United States :  South-Western, Cengage Learning,  2009. 
 - xxix, 546 pages :  illustrations, photographs, charts ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324584424 0324584423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.