Reibstein, David J. <br/><br/>
Marketing :  concepts, strategies, and decisions / 
David J. Reibstein. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1985. 
 - xvii, 684 pages :  illustrations, portraits, photographs, charts ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135568617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Decision making.<br/>Strategic planning.