TY  - BOOK
AU  - Reibstein,David J.
TI  - Marketing: concepts, strategies, and decisions 
SN  - 0135568617
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -