Zikmund, William G. <br/><br/>
Exploring marketing research /  
William G. Zikmund. 
 - 2nd edition. 
 - Chicago :  Dryden Press,  c1986. 
 - xxiii, 778 pages :   illustrations, charts, photographs ;   25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0039107299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.