Zaltman, Gerald., <br/><br/>
Consumer behavior :  basic findings and management implications / 
Gerald Zaltman. 
 - New York :   Wiley,  1979. 
 - xiv, 567 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471094285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)