Williams, Keith C. <br/><br/>
Behavioural aspects of marketing /  
Keith C. Williams. 
 - London :  Heinemann,  1981. 
 - ix, 235 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0434923001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Consumers.