Henry, Harry <br/><br/>
Motivation research/ 
Harry Henry 
 - London :  MCB University Press,  1986. 
 - ii, 240 pages :  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)--Case studies.<br/>Consumer behavior--Psychological aspects--Case studies.<br/>Advertising--Psychological aspects--Case studies.<br/>Marketing research--Case studies.