TY  - BOOK
AU  - Henry,Harry
TI  - Motivation research
PY  - 1986///
CY  - London
PB  - MCB University Press
KW  - Motivation research (Marketing)
KW  - Case studies
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Advertising
KW  - Marketing research
N1  - Includes bibliographical references
ER  -