Sheth, Jagdish N. <br/><br/>
Customer behavior :  a managerial perspective / 
Jagdish N. Sheth and Banwari Mittal 
 - 2nd edition 
 - Ohio :  South-Eestern, a division of Thomson Learling,  2004. 
 - xix, 487 pages :  illustration ;  26 cm. 
<br/><br/>Includes bibliographical refrences and index 
<br/><br/><label>ISBN: </label>9780030343360 0030343364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer behavior --Power, scope and Impact<br/>Customer behavior--Foundations<br/>Customer--Decision and relationships<br/>Customer--building loyalty and value