TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
TI  - Customer behavior: a managerial perspective 
SN  - 9780030343360
PY  - 2004///
CY  - Ohio
PB  - South-Eestern, a division of Thomson Learling
KW  - Customer behavior
KW  - Power, scope and Impact
KW  - Foundations
KW  - Customer
KW  - Decision and relationships
KW  - building loyalty and value
N1  - Includes bibliographical refrences and index
ER  -