Wind, Yoram. <br/><br/>
Product policy :   concepts, methods, and strategy /  
Yoram J. Wind. 
 - Reading, Mass. :   Addison-Wesley Pub. Co.,   c1982. 
 - 666 pages :  illustrations, charts, photographs ;  24 cm. 
 - Addison-Wesley marketing series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201083434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products.