TY  - BOOK
AU  - Wind,Yoram
TI  - Product policy : : concepts, methods, and strategy / 
T2  - Addison-Wesley marketing series
SN  - 0201083434
PY  - 1982///
CY  - Reading, Mass. : 
PB  - Addison-Wesley Pub. Co., 
KW  - Product management
KW  - New products
N1  - Includes index
ER  -