Keeping customers /  
edited by John J. Sviokla and Benson P. Shapiro. 
 - Boston :  Harvard Business School Press,  1993. 
 - xv, 416 pages :  24 cm. 
 - Harvard Business Review book series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780875843339 0875843336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--United States.<br/>Consumer satisfaction--United States.<br/>Customer relations--United States.<br/>Marketing--Management.